Original research on how AI search and large language models are changing marketing in the U.S. Every report is built on verified, cited evidence, graded for strength and written so marketing leaders can act on it.
In-depth reviews in an academic format, with an abstract, method, findings, limitations and full references you can cite.
1 published · Read report No. 01 →Short, data-backed briefs on a single shift, such as AI Overviews in a specific industry or changes in AI referral traffic.
Coming soonAnalysis of what new studies, platform updates and earnings disclosures mean for marketing teams and budgets.
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